Super Bowl Infographic

Data is the new oil, though with crude prices being what they are today, I’d have to say data is more like oil’s best friend.  Get these two together and they use the world as their treadmill <<reader, this is just a fancy way of saying they make the world go ’round>>.  Back on point…I don’t care much for oil, but I do love data – whether its raw, structured, deduped, hanging out in a quintile or slipping into a bikini…urrrrr…. I mean infographic.

Here is an example of how we took the tons of data generated around the largest sporting event in the world, and turned it into a set of clear graphical findings we call the Social Bowl:

For some more information on the infographic, here is a blog post I wrote for DP.

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