Simpson’s Marketing That Lasts

January 3rd, 2009 by eric

Marketing that lasts forever!!  Get this…

In July of 07, the Simpsons movie was released and they temporarily made several local 7-Eleven stores into Simpsons Quickie Marts.  One of the items they were selling was pink donuts, just like the ones that Homer loves so much.

My brother-in-law, Brent, works at EA and was partaking in some of the pink donut love.  Here is an blurb he sent me recently:

“Work brought in a big box of these and I took two. I ate one, and it was tasty.  I decided to save the other one. I just left it sitting on a napkin in a cabinet in my cubicle.  There it has sat for the last 17 months!! Amazingly, it has barely changed at all, you can see that the frosting has crinkled up a little bit, but the donut still looks exactly the way it did the day it was brought to my cube.  It didn’t even stick to the napkin!!”

The pictures you see here I had Brent shoot for me after my sister broke the donut story to me.  Notice, in the below photo, how there is absolutely nothing on the napkin the donut has been sitting on all this time…those are some CRAZY, SPOOKY strong preservatives:

Make you want to go eat some 7-Eleven donuts?  One thing you can be sure of…we will be talking about the Simpsons and their donuts for a lOOOOOng time!

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Posted in marketing

5 Responses

  1. Uwe Hook

    Put it on ebay. Become a millionaire
    Put it on ebay. Become an instant millionaire

  2. Jeremy Ricketts

    Umm yeah. That’s disgusting.

    hehe

  3. Jayson J. Phillips

    mmmhmhmm, Donuts… who knew that pink-frosted donuts were time-capsule friendly? I am more intrigued by the lack of pest invitation, considering its an 18-month of pastry.

  4. Doug Schumacher

    You have to wash it down with a bottle of Coke to dissolve it.

  5. ant

    I think I gained and reached 250 lbs eating that daily until the movie came out in DVD.

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