http://www.wegerbauer.com Blog about digital creative Tue, 04 Aug 2009 08:47:58 +0000 http://backend.userland.com/rss092 en I just got done speaking at the OMMA Conference in Los Angeles.  I sat on a panel of 5, and we had 45 minutes to discuss 'Can Creative Save Display?'  The simple answer is NO...at least not by itself. It's a big topic and a lot went unsaid in the short ... http://www.wegerbauer.com/how-to-save-banner-ads.html Sense I can't seem to find time to write a real blog post, I thought I would share with you what happens when I get invited to a meeting that I should not have been in.  A sketch book take on Twitter as I see it: http://www.wegerbauer.com/twitter-visualized.html I have received a ton of questions around my Twittering lately.  The majority of the questions ask about what Tweets get the most reaction, and which are my favorite.  I decided to go back a few months and comb through my Direct Messages, @Replies and ReTweets to see which Tweets did ... http://www.wegerbauer.com/popular-twitter-posts.html Here is another installment of some work examples. This comes from the financial industry, which needs a lot more than good creative to get them out of the situation they are in now! This first example is a game that's made to help better understand credit scores. The financial industry ... http://www.wegerbauer.com/creative-financial-work.html This is a straight forward guide for how businesses can successfully leverage Twitter.  I have a lot more detail in a presentation deck, so if you are interested shoot me an email.  This information comes mostly from three fortune 500 social initiatives I have worked closely on.  Let's dive right in... Sign up ... http://www.wegerbauer.com/social-media-twitter-for-business.html Yesterday Virginia Heffernan wrote the following post for The Medium, a section of The New York Times Magazine: BEING THERE.  The subtle art of the Facebook update. I often read this section of the paper and was taken in by the title.  Working in the industry, I am always interested in how mainstream ... http://www.wegerbauer.com/the-new-york-times-writing-hidden-advitorials.html Several of you have asked to see more work examples after the holiday card post.  Looking back at the posts, I see a smothering of diction...and so...here is a bit of automotive icing to satisfy the digital tongue in all of us: http://www.wegerbauer.com/creative-design-that-works.html This here post is dedicated to PN. I posted the above comment on Twitter, asking if people have search engine optimized (SEO) their resume.  I received so many @replies & direct messages asking for more information that I thought in these economic times, it made sense to put together a solid how-to ... http://www.wegerbauer.com/how-to-seo-your-resume.html A few months ago I had a wild hair twitching, and I decided to sooth it by going online and ordering blank skateboard decks in bulk.  What followed was a design deck-off that saw a lot more than just the creative team's involvement.  It was a great way to build ... http://www.wegerbauer.com/great-skateboard-deck-design.html Marketing that lasts forever!!  Get this... In July of 07, the Simpsons movie was released and they temporarily made several local 7-Eleven stores into Simpsons Quickie Marts.  One of the items they were selling was pink donuts, just like the ones that Homer loves so much. My brother-in-law, Brent, works at EA ... http://www.wegerbauer.com/simpsons-marketing-that-lasts.html